Monday, August 30, 2010

12 Hour Turnaround for Printing - Brooklyn

Liquid Dreams Design says It Can Be Done!  for our friends at Nefesh Academy in Brooklyn.

The project was an 11x17 full color brochure printed on 100# glossy text paper.
The brochure needed to be folded twice to a finished size of 5.5x8.5 so it could be
sealed and stuffed into envelopes for mailing.

Liquid Dreams Design turned the project around is 12 hours.
File is uploaded to our FTP site via our website, we then preflight,
send approval pdf proofs for client to view and confirm. After confirmation to begin printing is given, the files are output on our eco-friendly process-less chemistry free computer to plate system. Printed, Folded, Cut, Boxed and ready for delivery.

For outstanding customer service call and deal direct with the owners, Mike&Cheryl  - We Really Care!!

www.LiquidDreamsDesign.com - 718-627-8599

Thursday, August 19, 2010

Postal Service Proposes Jan. 2011 Price Change

With the approval of its Governors the Postal Service has notified the Postal Regulatory Commission
that it plans to change the prices of its products and service on January 2, 2011.

The Postal Service proposes an average 5.6 % price increase for the market dominant products which include: First Class Mail, Standard Mail and Periodicals.

The Postal Regulatory Commission has 90 days to issue its ruling on the proposal. It can accept or reject all price requests in the proposal.

Friday, August 6, 2010

Postcard Advertising Tips for Your Business

Postcard Advertising Tips for Your Business


If you are a small business owner you should definitely try marketing your business with direct mail postcards.
Before mailing your postcards make sure to have selected the right prospect list. If you send your postcard mailing to people who are not interested in what you have to offer you may not get the desired results you expect.

Make your postcard design standout and speak to an individual by being personal. 
Postcards are far more effective than letters because people who receive letters in the mail usually don't even open the envelope. If you mail your postcard to the correct prospect list, 
your message is easily read without having to open a letter, making chances of success 
much higher.

People hold onto postcards, especially when the postcard is creatively designed, or has a clever or funny message. Some people even hang postcards on their refrigerator or walls.
Many of our clients use the back of a large 6x8 postcard to include a calendar or special emergency information which can be useful to the prospect.

Postcards are generally used as a door opener to get the prospect to take a next step, 
such as call a number, visit a website, or sign-up to receive emails.
Because the postcard is small, a simple design with a strong call to action is usually best.

So when you are ready to increase sales for your business and need help creating a 
beautiful postcard call:

Liquid Dreams Design 1-800-830-0567

We have been creatively designing, printing and mailing postcards for our clients since 1998. 





Tuesday, August 3, 2010

Benefits of Direct Mail from the USPS

Direct Mail touches people every day.

Many people look forward to receiving their daily mail. In fact, 98 percent of consumers bring in their mail the day it’s delivered, and 77 percent sort through it immediately. In addition to that kind of exposure, Direct Mail offers these benefits:

It’s targeted.
Mass advertising (TV, print, radio, etc.) can be expensive and isn’t always an option for small businesses. But Direct Mail can focus on a smaller group of individuals who are more likely to respond to your offer, giving you more bang for your buck.

It’s personal.
With Direct Mail, you can address your customers by name, speak to them individually, and appeal to their interests. And when customers feel that you understand their needs, they’re more likely to respond. In fact, 55 percent of consumers “look forward” to discovering the mail they receive.

It’s flexible.
From letters to postcards to brochures, there is a large variety of inexpensive and easy formats you can use to create your direct mail campaign. You can add impact by including a special offer or free sample in the envelope.

It’s tangible.
Direct Mail allows you to physically place your message in your customers’ hands and encourage interaction. Along with an engaging message, you can make an unforgettable impression by incorporating elements that actively involve the customer, like stickers, and coupons.

It’s measurable.
Direct Mail is one of the few media channels that gives you the ability to track the success of your campaign. It’s as simple as counting the inquiries you received or counting the number of coupons redeemed. By tracking and analyzing your results, you’ll see what's working and can make adjustments to future mailings if needed.

It’s easy and cost-effective.
You don’t have to be a Direct Mail expert with a big budget to advertise with the mail. With a computer, some desktop publishing software, and a little know-how, you can create your own professional-looking Direct Mail piece. With some Direct Mail Web sites, you even design your piece, import your mailing list, and have the campaign printed and sent—all online.

We can help www.LiquidDreamsDesign.com • 718-627-8599

This was used from USPS website.