Three Simple Steps To Increase Direct Mail Response

How Do You Get Your Direct Mail Advertising To Standout In The Mail?

You think outside the box and do something totally off the wall.

Step 1) Use a very colorful design on your postcard or envelope. Use the persons name in the address block and try a handwriting font with blue ink.

Step 2) Continue the colorful design and idea once the envelope has been opened or on the postcard.

Use strong attention getting words and phrases like "Amazing", "Outrageous", "One Time Only","Act Now", "Limited Time Never Before Offer". Use loud bold colors and remember to highlight text with color and borders. The eyes are naturally attracted to reds, yellows and other warning colors.

Step 3) Use a strong offer to entice your client or prospect to respond to the offer. A cash amount off, percentage off, free gift, buy one get one, and make sure you have a phone number and email address clearly visible on both sides of your postcard mailer or direct mail letter.

Once you generate your leads from your postcard mailers or direct mail letter mailing, now it's to followup and make some sales!

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Increase Sales with Direct Mail Postcards

Do you have a need to increase some business right now?

Increase your sales with low cost postcard mailings - Design, Print and Postage Direct Mail packages to fit any budget

http://www.liquiddreamsdesign.com/directmail.html

Seven Ways to Increase Response with Direct Mail Postcards

Here are seven ways to increase response with Direct Mail Postcards


1. Start with an idea.

A good offer will motivate people to respond. What's the whole point behind your direct mail campaign? What's the offer, incentive or idea that's going to make people want to learn more about what you're company offers.

2. Invest in your mailing list.

Now that you have the idea for your direct mail postcards, you'll need to target it to the right group of people. You should already have a profile in mind of your ideal customers, but you'll need a direct mail list that matches your ideal audience profile as closely as possible. If you don't have a mailing list, call us 1-800-830-0567

3. Refine the postcard headline.

Direct mail postcards have a few moments to capture the reader's attention. A strong direct mail headline goes along way in helping your chances of being read. So revise your headline as many times as needed until it is: Easy to read, interesting and, shows value to your reader.

4. Choose the right image.

Direct mail postcards have small space. So in most cases, you should only have one main image on the non-address side of the postcard. It should support the headline mentioned above. So choose an image for your Direct mail postcards that is eye-catching and relevant to your headline and message. The direct mail postcard should be relevant to your target market.

5. Limit the postcard's idea.

Because of the limited space of a direct mail postcard it's wise to limit the scope of your message to one main product or idea. A good practice to remember when designing your postcard is "One idea per postcard!" By limiting the direct mail postcard to one product or service, it is more likely to generate a better response. Explain the main benefits, include some product photography, and make a strong offer.

6. Clarify your message.

Never assume that people will understand your product or service as well as you -- they don't. So on your direct mail postcards, the message has to be clear and easy to understand, If people don't get it the first time, the postcard has failed.

7. Use a strong call to action.

The call to action is what you want to achieve by use of the direct mail postcard. It tells your target market what he or she should do next in order to learn more or place an order. The call to action must be clear, simple and down to earth. Give them a toll-free 800 number to call, or an easy web address to type.

Direct mail postcards have proven successful for a company that sells products and services.





Liquid Dreams Design offers a full range of direct mail advertising services for your budget including: Design, Printing, Direct Mail and Mailing Lists in-house. 


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