If you are a small business owner you should definitely try marketing your business with direct mail postcards.
Before mailing your postcards make sure to have selected the right prospect list. If you send your postcard mailing to people who are not interested in what you have to offer you may not get the desired results you expect.
Make your postcard design standout and speak to an individual by being personal.
Postcards are far more effective than letters because people who receive letters in the mail usually don't even open the envelope. If you mail your postcard to the correct prospect list,
your message is easily read without having to open a letter, making chances of success
much higher.
People hold onto postcards, especially when the postcard is creatively designed, or has a clever or funny message. Some people even hang postcards on their refrigerator or walls.
Many of our clients use the back of a large 6x8 postcard to include a calendar or special emergency information which can be useful to the prospect.
Postcards are generally used as a door opener to get the prospect to take a next step,
such as call a number, visit a website, or sign-up to receive emails.
Because the postcard is small, a simple design with a strong call to action is usually best.
So when you are ready to increase sales for your business and need help creating a
beautiful postcard call:
Liquid Dreams Design 1-800-830-0567
We have been creatively designing, printing and mailing postcards for our clients since 1998.
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