Effective Postcard Direct Mail

Postcard Direct Mail - Liquid Dreams Design

It is not that difficult to have an effective postcard direct mail campaign that draws in customers both new and old.  It only takes a little bit of work to create an effective system for your company.

The first and probably the most important concept to make sure to take care of when having a postcard direct mailing is to have a clear objective of what you want to accomplish with your mailing. Do you want more customers or do you want to offer an incentive to get the customers that you have already to come back to purchase more? Having an idea of what you want to accomplish with your mailings will help conserve money and make your postcard mailing campaign effective.

Design your postcard to be personal. People like to receive postcards in the mail from friends and relatives and not junk mail. 

Give incentives,  everyone loves to get something whether it be a discount or a free item. 

An incentive can be aimed at returning customers to keep them coming back for more or to new customers not yet familiar with your company. 

Why should they use your company? Stress the benefits and reasons why they should come back to use your again or use you for the first time. Make sure they know why you are better than any of your competitors out there. 

Never forget to leave a way to contact your business. Should they come into a store? call your over the phone? or visit your website. 

Taking these steps will help make your direct mail campaign effective in bringing in customers to your business. Not only to save you money but to also increase your profits. With these things in mind you too can run an effectively keep your business in the minds of the average consumer, bringing your business to the next level.

We can help design, print, acquire mailing lists and mail out your postcard direct mail campaign at discounted postage rates.

Call 718-627-8599 or check out www.LiquidDreamsDesign.com