Seven Ways to Increase Response with Direct Mail Postcards

Here are seven ways to increase response with Direct Mail Postcards


1. Start with an idea.

A good offer will motivate people to respond. What's the whole point behind your direct mail campaign? What's the offer, incentive or idea that's going to make people want to learn more about what you're company offers.

2. Invest in your mailing list.

Now that you have the idea for your direct mail postcards, you'll need to target it to the right group of people. You should already have a profile in mind of your ideal customers, but you'll need a direct mail list that matches your ideal audience profile as closely as possible. If you don't have a mailing list, call us 1-800-830-0567

3. Refine the postcard headline.

Direct mail postcards have a few moments to capture the reader's attention. A strong direct mail headline goes along way in helping your chances of being read. So revise your headline as many times as needed until it is: Easy to read, interesting and, shows value to your reader.

4. Choose the right image.

Direct mail postcards have small space. So in most cases, you should only have one main image on the non-address side of the postcard. It should support the headline mentioned above. So choose an image for your Direct mail postcards that is eye-catching and relevant to your headline and message. The direct mail postcard should be relevant to your target market.

5. Limit the postcard's idea.

Because of the limited space of a direct mail postcard it's wise to limit the scope of your message to one main product or idea. A good practice to remember when designing your postcard is "One idea per postcard!" By limiting the direct mail postcard to one product or service, it is more likely to generate a better response. Explain the main benefits, include some product photography, and make a strong offer.

6. Clarify your message.

Never assume that people will understand your product or service as well as you -- they don't. So on your direct mail postcards, the message has to be clear and easy to understand, If people don't get it the first time, the postcard has failed.

7. Use a strong call to action.

The call to action is what you want to achieve by use of the direct mail postcard. It tells your target market what he or she should do next in order to learn more or place an order. The call to action must be clear, simple and down to earth. Give them a toll-free 800 number to call, or an easy web address to type.

Direct mail postcards have proven successful for a company that sells products and services.





Liquid Dreams Design offers a full range of direct mail advertising services for your budget including: Design, Printing, Direct Mail and Mailing Lists in-house. 


Call Toll Free 1-800-830-0567  www.LiquidDreamsDesign.com